Perspectives Benefit from CINOA's exclusive partnership with RubyLUX


CINOA

 



As of June 2016, CINOA entered an exclusive partnership with RubyLUX to combine skills and deliver better visibility and wider outreach to collectors and design professionals worldwide. RubyLUX is committed to working on the next generation of online marketplaces, fostering a tighter connection between online and brick and mortar activities, and building new generations of collectors and aficionados.

Why partner with RubyLUX?
  1. According to the Hiscox Online Art Report, the online art market continues to grow steadily (up 15% to USD $3.75 billion) and 49% of dealers now say they would partner with third-party platforms to promote their items.
     
  2. RubyLUX views the platform as a venue to advertise your inventory. A year subscription is comparable to a single advertisement in a print magazine.
     
  3. We encourage open communication between dealers and clients. The platform is a place to advertise your inventory, and sales may be finalized through the platform or through your own channels. To illustrate this importance we take no commission on sales initiated on the site.
     
  4. Dealers on RubyLUX are located throughout the United States and Europe. Currently, 49% of RubyLUX dealers are located in Europe and the United Kingdom.
     
  5. Through your own store on RubyLUX.com, your inventory reaches buyers in America and around the globe. Visitors regularly come to the site from the United States, the UK, Italy, Canada, Germany, France, Australia, Austria and Russia. Dealers have reported sales far and wide, including to Latin America, Australia and New Zealand.
     
  6. CINOA dealers receive special placement on our site. They are featured in their own section highlighting their prominence in the field of art and antiques. Editorial coverage is also made available in our popular LUXList blog section, in our newsletters, and in printed publications.
     
  7. RubyLUX values quality over quantity, each dealer is reviewed before having access to open a store ensuring we are promoting the best of the best in the antique and art industry.
     
  8. RubyLUX believes in supporting your brick & mortar presence, and thus far has sponsored numerous local initiatives. This has included sponsoring an event during Asia Week New York at Kapoor Galleries (CINOA/AADLA) and a gallery opening for Rehs Galleries (CINOA/AADLA) this spring. The platform will be empowered to do the same in Europe. This includes sponsoring important European fairs and events to increase the visibility and outreach of the formidable and influential network we have created together.
     
  9. RubyLUX is a favorite resource of the design trade, which accounts for more than 80% of art, antiques, and décor sales. A highly visible section of RubyLUX.com is devoted to the Design Trade notable activities and achievements, and is supported by a blog that is a hit with the design community.
     
  10. Most popular with the design trade is our Concierge Service, where we contact member dealers directly to secure the right piece for the project. Equally innovative is the LUXBOOK, an inspirational search, allowing consumers to shop the RubyLUX.com inventory with inspiration from top designers.
     
  11. We are dedicated to sponsorship and advertising in support of shows and events such as the Art & Antique Show, The Miami Beach Jewelry & Antiques Show, Palm Springs Modernism Week, The Baltimore Art, Antique & Jewelry Show, The Architectural Digest Design Show, The Kips Bay Decorator Show House, The Winter Antiques Show, The Royal Oak Foundation and NYC Art Walk, among others.
     
  12. We advertise in Art, Antiques, and Design Trade publications including The Antiques Trade Gazette, Architectural Digest, Elle Decor, Traditional Home and LUXE magazine.
     
  13. As social media presence becomes increasingly more important we are building a strong network through Instagram, Twitter, Pinterest, Google+, and Facebook, which has over 40,000 Likes - making it #2 behind 1stdibs.
A Special Welcome for CINOA Dealers
The one-time $1,000 Setup Fee is WAIVED.
 
CINOA Exlusive rates are discounted from the Standard $500 monthly subscription fee.
 
- Annually: $2,100 ($175 per month) for up to 2,000 items. No other fees.
 
Or
 
- Monthly: $250 per month for up to 2,000 items. No other fees.
- A special CINOA contact to help you with any questions, the paperwork, the setup and maintenance of your account, or advice on strategies to maximize the exposure of your inventory online.
 
- Our special reduced-rate CO-OP advertising program with Architectural Digest, and several other publications, is also available to CINOA dealers, together in their own section, under the CINOA logo.
What CINOA Members Have Said About RubyLUX

“We had a nice response from this event – not only did people inquire about our Butler & Wilson pieces but it created interest in other items listed on our storefront as well. We sold one piece that RubyLux highlighted and were very pleased with the interest as a whole. We were very satisfied in working with RubyLUX on this special event as it created opportunities with new clients.”

William Drucker of Drucker Antiques

“Working with RubyLux was a pleasure, it is my strong belief that syncretic amalgamations between long established brick & mortar galleries such as Kapoor Galleries and powerhouse online platforms like RubyLux will be the foundation on which the future of the art industry is laid forth.”

Sanjay Kapoor of Kapoor Galleries

"RubyLUX is the first and only online platform that we've worked with. We've already received international attention from people in London who have inquired about Baramasa paintings. The more you learn about your client, and who you reach, the more you can tailor your services to them. RubyLUX is great in granting us a platform to display our work and help us learn about whom we are reaching."

Suneet Kapoor of Kapoor Galleries

“Your most powerful buyers may visit you in person, but they also use the internet constantly in their decisions (whether they tell you or not). I look to RubyLUX as a serious and sophisticated site to keep the attention of my buyers.”

Robert Riesberg of Robert J Riesberg Antiques Inc
About RubyLUX and its Owner Thomas Johnson

RubyLUX is part of The Ruby Lane Group owned by Tom Johnson, a former IBM engineer and one of those rare and successful organic entrepreneurs worldwide. The group manages and maintains three websites:
  • Rubylane.com (curated) is a successful site devoted to collectibles, and a favorite with collectors worldwide who see great opportunities for "finds".
     
  • RealorRepro.com is a knowledge data bank written by our curators to help determine if a piece is authentic or not.
     
  • RubyLUX.com (curated) is an advanced platform focused on luxury design, past and present, as well as on the development of new technology and marketing approaches to facilitate contacts and transactions.
The RubyLUX marketing team, whose members came from the most formative background through 1stdibs, is developing new activities and specific formats to respond to regional needs. It recently created a new Newsletter format for CINOA, and sponsored special online and brick & mortar events for CINOA dealers in America. Everyone at RubyLUX, from our founder Tom Johnson to our newest staff, is passionate about great design. Hence our partnership with CINOA and a special focus on activities to attract collectors, and design trade professionals with their affluent, savvy clients.
RubyLUX | CONTACT INFORMATION
USA & INTERNATIONAL - Gisele Barrau-Freeman, Chief Marketing Officer
+1 917.701.2634 (GMT -05:00)
RubyLUX.com



 

 

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